![]() ![]() And in recent months, Tanner says, data from research firm IRI showed Folgers gaining ground with those age groups faster than competitors. The timing helpedįolgers was hoping to appeal to millennials and the Gen X. "Who goes out there and says, 'Well, we know some of you don't think we're that good, but we don't care'?"īut the gambit - a mainstream brand launching an earnest snub of coffee snobbery - appears to be working. "It was (a strategy) that we debated a lot internally," Tanner says. Then comes a parade of Folgers fans: the crew of the company's roastery in New Orleans, the area's famous female bikers, brass music star Trombone Shorty, and yes, a very cool grandma. The video starts with Joan Jett's 1980 counter-culture anthem: "And I don't give a damn 'bout my bad reputation. Luke Simmons, 29, starts every morning with a cup or two of black coffee, usually Folgers.Īlong came a radical idea: an ad campaign that says, "Think of us as grandma's coffee? Heck yeah we are!" Smucker, the parent company of Folgers, doesn't hold back. But Geoff Tanner, chief commercial and marketing officer at J.M. bored on the commute to work, or just taking a quick coffee break. It's rare to hear brand executives talk about failures. Creating custom photo calendars and authentic Polaroid Pics is just as quick and easy. "It's just sludge in your cup - sorry, Folgers!" Folgers goes out on a limb "The best part of waking up?" says Ayanna Jackson, 47, from Maryland. ![]() But it's confronted a painful realization: Its reputation is just. Folgers remains the biggest seller of ground coffee in U.S. The brand is nearly 170 years old - a throwback at a time of fancy single-origin nitro lattes. They reminisce about ancestors who drank it. They try to remember the last time they tasted it. It's surprising how evocative conversations can get when you start asking people about Folgers. "Good ol' Folgers motor oil!" Simmons, 29, cracks up saying this, because yes, his friends do make fun of him. To four o'clock he associated 'time for a coffee break,' and coffee break. ![]() He pours himself a steaming cup, black coffee, his first of several, and describes the moment lovingly. In the category of images that allegorize the body, we have also to consider. The comforting gurgle of his auto-drip coffee maker is one of the first sounds Luke Simmons hears in the morning. He also recorded several comedy specials for HBO.Įven after the height of his fame, Gallagher’s influence persisted through homages and parodies, including in the early 2000s on “Chapelle’s Show,” which captured his trademark smashing of watermelons and other items using his “Sledge-O-Matic” hammer.Folgers is trying to be cool with millennials and Gen X coffee drinkers. He then gained more prominence through 13 specials, beginning with 1980’s “An Uncensored Evening” for Showtime, which was the network’s first comedy special, Variety reported. Gallagher shot to fame in the 1970s after appearing on late-night television shows, including “The Tonight Show Starring Johnny Carson.” Comedian Gallagher is shown during an interview with host Johnny Carson on Feb. And search more of iStocks library of royalty-free stock images that features 30-39 Years photos available for quick and easy download. ( KTLA) - Standup comedian Gallagher, perhaps best known for smashing watermelons as part of his act, has died at age 76, his manager confirmed to multiple media outlets.īorn Leo Anthony Gallagher Jr., he died of organ failure in hospice care in Palm Springs, California, TMZ reports. iStock Coffee Break After Shopping Stock Photo - Download Image Now - 30-39 Years, Lifestyles, 30-34 Years Download this Coffee Break After Shopping photo now. ![]()
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